Simply E
Intro
I'm E, nice to meet you
I am a Soviet-made, Middle East-seasoned design freak, forged through over 18 years of experience. For the last 14 years, I’ve dug a hole at Alexander Platz from where I police design processes, torture teams (constructively), and redefine conventions in order to deliver exceptional blend of aesthetics, usability, and innovation (yes, actual technological novelty).
Along the way, I’ve designed systems, built teams, and grown companies in healthcare and pharma, enterprise software, financial services, and space exploration.
Background
From industrial design to digital products and ecosystems
My formal education and early professional work are rooted in industrial design. The foundation shaped how I approach products today: systems thinking, function before form, and design decisions grounded in real-world constraints. Over time, this perspective naturally extended into digital products, where I now apply the same principles to interfaces, flows, and software systems.
UXDOX legacy
From 2014 to 2025, UXDOX was my design agency and practical laboratory. It’s where I developed products, refined principles, led teams, and collaborated.
For me
Design is not decoration
It is the discipline of creating competitive advantage. Good design challenges assumptions, prevents problems before they happen, and transforms ambiguity into seamless, long-lasting solutions.
Design is a practice and a tool to create products that people use, desire, and genuinely admire.
Experience
Creative leadership
I practice systems and standards, not guesswork. That means reusable patterns, clear interaction rules, and design systems that increase delivery speed without losing quality. I share methods through talks, writing, and mentoring.
In this talk, I show how reusable design turns “invisible” structure into clear rules teams can align on. The result is consistency, faster delivery, and measurable UX improvements using a Lean UX loop.
Awards & honors
A track record of recognized excellence
Selected awards from design challenges, hackathons, and industry programs. A quick signal of craft, speed, and cross-domain problem solving.
- Jan 2023Honorable Mention at Humanitec hackathon with Detabulation concept
- Jan 20192nd Place at Humanitec hackathon with Party Bulb IoT module
- Mar 20183rd Place at Samsung Life’s a Pitch, Empower Society hackathon with Neuronut app
- Aug 20172nd Place at deMOCRACY Hackathon Factory with Modulate team and myVote blockchain voting ecosystem
- Apr 20161st Place at Solo category at World of Apps Hackathon with HiLoCo - pseudonymous hyper local communication app
Knowledge transfer
I codified experience into practical formats
Network
My partners for scaled projects
Design at any level rarely happens in isolation. I maintain a vetted network of specialized partners ranging from full-stack development teams to high-end video production studios allowing me to implement and maintain large projects.